Anastasia Kurenkova
PRODUCT MANAGER
Contacts
Limassol
Cyprus
+35795730145 anastasiakurenkova11@gmail.com
Links
LinkedIn Telegram
Skills
Agile Methodologies Miro, Notion, Trello, Jira Google Analytics Competitive Analysis CustDev
Project Management
Languages
English (Upper-Intermediate)
Russian (Native)
Employment History
Product Manager, video service for learning English by movies (pet project)
FEBRUARY 2022 — PRESENT
• Market research, competitor analysis, market evaluation, unit-economy; • Conducting JTBD interviews;
• Creating CJM and key product metrics;
• Roadmap development, prioritizing features;
• Creating mockups for development
Product Manager, «7Days» cosmetic brand (Sofis LLC)
FEBRUARY 2022 — MAY 2022
• Leading a cross-functional team (designers, sales, engineers), implemented elements of Agile (daily meetings, plannings, demo and retrospective);
• Tracking and improving of key product metrics. Result: Increased the conversion rate (CR) of the purchase (online store), that brought +13% profit (conducting usability tests, mockup creation, A/B testing)
• Brand management: SMM, texts SEO-optimization, brandbook development. Result: developed a communication strategy, in 2 months from 0 organized the presence of the brand at the most important beauty exhibition (Cosmoprof, Italy)
Marketing Specialist, Danone
OCTOBER 2021 — DECEMBER 2021
• Product:discoveredanewprofitablecategoryforbusiness,createdaroadmap of the project, packaging mockups and developed a communication strategy
• Project: led a redesign project for key brand categories, managed a cross-functional team (design, law, production, sales, marketing, etc.), held daily meetings, managed risks.
• Marketing: creation of advertising materials for e-com, SMM management, agency coordination. Result: growth of key metrics (number of subscribers by 20% in 3 months, ER — by 3 times (historical maximum for brand)
Junior Brand Manager, Chernogolovka
MAY 2021 — OCTOBER 2021
Led preparation and launch of a new category, produced and organized an interactive presentation of new products for sales department (the most notable launch in the company), conducted trainings (more than 50 people)
Junior Marketing Specialist, Mars
NOVEMBER 2019 — MAY 2021
Led a project to relaunch a branded website: coordinated the agency’s work, developed a prototype of a landing page with a designer at Figma, planned content on the site, tracked key metrics
Education
Master’s degree, Moscow Institute of Physics and Technology (MIPT)
2021
Applied mathematics and physics
Product Manager, ProductStar
2022
Online university with expertise in product management and programming. Teachers — practicing product managers
Courses
Agile methodologies for web development , Coursera
Jobs To Be Done methodology, Growth Academy
MC Excel for business, Changellenge, supported by EY
Power Point course «Bonny&Slide» , Acad